Understanding Cost per Impression (CPM) in Advertising to Maximizing Your ROI
In the world of digital advertising, measuring the effectiveness and cost efficiency of campaigns is essential. One of the metrics commonly used by advertisers is Cost per Impression (CPM). CPM represents the cost incurred for each thousand impressions of an ad. In this article, we will delve into the concept of CPM, its importance in advertising, and strategies to maximize your return on investment (ROI) using this metric.