Anyone can run ads on search engines. Our team of paid media experts utilize the latest paid search technology, best practices, optimizations, and testing techniques to produce the most return from your investment.

We leverage an integrated approach to paid media that includes paid search, programmatic, display, and paid social to deliver your prospects targeted ads that drive traffic and leads, complete with landing page optimization, creative development, and more.

Our paid media experts lower your costs and increase revenue through rigorous keyword research, extensive audience targeting, continuous ad and landing page testing, in-depth competitor research, and ongoing reporting and campaign optimizations.

Marcel Digital is a Google Premier Partner. This puts us in the top 3% of all Google Partners worldwide and holds our team to a higher level of standard than most agencies. Our paid media experts are not only certified in Google Ads and Microsoft Advertising, they’re also certified in Google Analytics, Google Tag Manager, and Google Data Studio to ensure they think more holistically about strategy and visibility of results.

We handle all paid media in-house and never outsource. From research to campaign optimization, testing to measurement, and reporting to ongoing strategy, our paid media team will cover all aspects of your paid search campaign to ensure we are producing results and keeping you up-to-date on opportunities. You’ll even have direct access to our work management software to see how and when we are optimizing your campaigns on an ongoing basis.