Google Ads launched in 2000. We’ve been managing ads since 2003. Yeah, we’re that old.

Anyone can run ads on search engines. Our team of paid media experts utilize the latest paid search technology, best practices, optimizations, and testing techniques to produce the most return from your investment.

We leverage an integrated approach to paid media that includes paid search, programmatic, display, and paid social to deliver your prospects targeted ads that drive traffic and leads, complete with landing page optimization, creative development, and more.

Our paid media experts lower your costs and increase revenue through rigorous keyword research, extensive audience targeting, continuous ad and landing page testing, in-depth competitor research, and ongoing reporting and campaign optimizations.

Marcel Digital is a Google Premier Partner. This puts us in the top 3% of all Google Partners worldwide and holds our team to a higher level of standard than most agencies. Our paid media experts are not only certified in Google Ads and Microsoft Advertising, they’re also certified in Google Analytics, Google Tag Manager, and Google Data Studio to ensure they think more holistically about strategy and visibility of results.

We handle all paid media in-house and never outsource. From research to campaign optimization, testing to measurement, and reporting to ongoing strategy, our paid media team will cover all aspects of your paid search campaign to ensure we are producing results and keeping you up-to-date on opportunities. You’ll even have direct access to our work management software to see how and when we are optimizing your campaigns on an ongoing basis.

  1. Paid Search (Google Ads)

    Stay above the competition for high-volume search terms with search ads.

  2. Standard shopping (E-Commerce)

    Get the right products sponsored on the right platforms.

  3. Performance Max Ads

    Reach customers across multiple platforms tapping into machine learning.

  4. Local Service Ads

    Maximize efficiency by connecting with hyper local audiences searching for solutions you offer.

  5. Bing Ads

    Discover higher engagement with bing ads diversification.

  6. YouTube advertising

    Leverage YouTube’s 5 million daily views with strategic ad placements.

  7. Display ads

    Increase brand awareness without stretching your ad budget.

  8. Remarketing strategy

    Keep potential customers interested with a one-two punch that makes your brand hard to forget.

  9. Programmatic advertising

    Get to-the-minute, targeted control over your ad placements in real-time.

Here’s our process for driving more website visitors without increasing ad costs:


Before a contract is ever signed, we dig into your business with a detailed appraisal. You get an in-depth report on what’s working, what’s not and what opportunities we’ve found for serious, profitable growth.


Once a baseline of your current marketing efforts is developed, we draw up the best marketing mix for reaching your business goals. Then, campaigns for each channel are mapped out, maintaining a holistic view of your overall PPC marketing strategy.


Your campaigns are launched and results are continuously measured through continuous iterations as we test and tweak.

Results, Rinse, Repeat

Enjoy a greater influx of revenue while we keep doing our job. As feedback informs shifts in ad placement, copy, and targeting, you’ll see a gradual increase and refinement in your results.